How your site performs organically through keyword analysis

Keyword Analysis - Organic Search Results

How your site performs organically through keyword analysis

It’s one of the most important yet difficult aspects of organic SEO to theorise…what keywords should you be optimising your site for.

At even a higher level than that is, what are your potential customers actually searching for? As once you know these answers “as best you can”, based on that information you can for example, understand what content to create and what keywords to use effectively as part of your digital marketing strategy.

As each person who searches for products and services on search engines with keywords is an individual human being with a singular, non-collective mind (i.e. not a machine), it’s still very hard to know with absolute certainty what your customers are really typing.

However, you can make very good reason-based assumptions though keyword analysis, based on filters and averages collected by various reporting tools and statistical information.

So where can I find these tools?

Well, funnily enough a smart fella has already contributed to The Moz Blog who has outlined some very good free research tools. These analytics will help you understand what your customers are typing in to make your site appear naturally in search engine result pages (SERPS), as well as which keywords helped them actually click to your site.

Again, the tools and results are not definitive and they do need to be used in conjunction with other digital marketing tools and search marketing methods. But it will certainly help your digital content and keyword strategies to a good level and at least provide you with starting points as well as some enlightening.

We in fact use the three Google tools on a regular basis not only for our own keyword and search marketing strategy, but for our clients as well.

Read How to do Keyword Research in 90 Minutes at The Moz Blog here.


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David has held positions as Operations Director and Head of IT in legal and professional firms for more than 10 years. He is a Director and co-owner of Amazing Support, a Microsoft Silver & Cyber Essentials accredited specialist Managed IT Support and Cyber Security company. David actively helps SME businesses receive better Managed IT Support and Cyber Security Services in the London and Hertfordshire areas. He also assists overseas companies who are looking to expand their business operations into the UK and helps with their inward investment IT process. A member of The Chartered Institute for IT (BCS), UK Council for Child Internet Safety (UKCCIS) and an event speaker promoting business start-ups and technology awareness. Married with a son, you will often see him riding his bicycle around the Hertfordshire towns! David participates in charity bike rides and is a keen Krav Maga practioner.