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IT Support Pricing in London: Realistic Ranges & What Actually Affects Cost

See realistic IT support pricing ranges for London SMEs, what drives costs up or down, and how a multi‑award‑winning, Cyber Essentials certified Microsoft Partner positions its managed IT support service.

If you’re searching for IT support in London, you’ve probably seen everything from “£20 per user” to “price on application only”. That doesn’t help when you’re trying to set a realistic budget or compare providers fairly.
This article gives you a clear, no‑nonsense view of:

1. Common IT support pricing models in London

Most London IT support providers use one (or a mix) of these models:
  1. Per‑user, per‑month (managed IT support)
    • A fixed monthly fee for each user, covering day‑to‑day support, monitoring and core tools.
    • Easiest to budget and scale as you grow.
  2. Per‑device, per‑month
    • Pricing based on the number of devices (PCs, laptops, servers).
    • Less common now for SMEs that are mostly user‑centric and cloud‑based.
  3. Block hours
    • You buy a bundle of hours per month or quarter.
    • Can work for project‑only or very small environments, but less predictable.
  4. Ad‑hoc / pay‑as‑you‑go
    • You pay when something breaks.
    • Usually the most expensive in the long run and offers no proactive support.
For growing SMEs in London, per‑user managed IT support is usually the most sensible: predictable, scalable and aligned with how modern businesses operate.

2. Realistic price ranges for London SMEs

Every provider is different, but for managed IT support in London you’ll typically see:
For a 40‑user London SME, that might look like:
These figures are ballpark, but they’re a good sense‑check when you’re comparing quotes.

3. What actually affects cost?

Several factors drive IT support pricing up or down in London:
  1. Security stack
    • Basic antivirus vs modern EDR/MDR
    • Standard email vs advanced filtering and phishing protection
    • Whether Microsoft 365 backups are included
      The more comprehensive the stack, the higher the cost—but also the lower the risk.
  2. Hours and coverage
    • Standard business hours vs extended or 24/7 support
    • On‑site visits included vs remote‑only
    • SLA commitments for response and resolution
  3. Environment complexity
    • Single office vs multiple sites (e.g. London + Manchester)
    • Pure cloud vs hybrid with on‑prem servers and legacy systems
    • Number of line‑of‑business apps and integrations
  4. Strategic input
    • “Break/fix plus monitoring” vs genuine IT leadership and roadmap support
    • Help with compliance (Cyber Essentials, audits, client questionnaires)
  5. Provider quality and investment
    • Cheaper providers may cut corners on tools, staff training, security or documentation.
    • Higher‑quality providers invest in better platforms, processes and people.

4. Red flags when comparing IT support quotes

When you’re reviewing proposals, watch out for:
If a quote looks too good to be true, it usually is—especially in London, where operating costs and talent costs are higher.

5. Where Amazing Support sits in the London market

Amazing Support is a multi‑award‑winning, Microsoft Partner and Cyber Essentials certified managed IT support provider, working with SMEs across London, Hertfordshire and Manchester.
Our positioning in the London market:
If you’re comparing quotes, we’re happy to sense‑check them with you and explain where the differences really lie.

6. How to use this when shortlisting providers

When you’re shortlisting IT support providers in London:
  1. Ask for clear per‑user pricing and what’s included (support, security, backups, projects).
  2. Compare the security stack, not just the headline fee.
  3. Check certifications and awards – Microsoft Partner, Cyber Essentials, and whether they’re a recognised, multi‑award‑winning provider.
  4. Review SLAs and reporting – how quickly do they respond, how is performance measured?
  5. Ask about onboarding and the first 90 days – this is where you’ll feel the difference.
The goal isn’t to find the cheapest provider, but the one that delivers the best value and risk reduction for your business.

Get a fixed per‑user quote

Get a fixed per‑user IT support quote for your London business
Share a few details about your user count, locations and current setup, and we’ll provide a clear, no‑nonsense per‑user quote—with the security stack and SLAs spelled out.

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